Marketing Channels

By:

Coughlan, Anne T

Material type: Text

TextPublication details: New Delhi Pearson Education 2009Edition: 7thDescription: 563pISBN:

9788131717431

Subject(s):

Marketing

DDC classification:

658.82 COU

Summary: Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode	Item holds
Gratis	Library, ATLAS Skill University Marketing	ISME	658.82 COU (Browse shelf(Opens below))		Available	Donated By Dr. Tapish sir		5425

Total holds: 0

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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