Marketing management A south asian perspective

Summary Of The Book

Marketing Management is regarded as one of the best study materials on marketing throughout the world, and Marketing Management: A South Asian Perspective presents various dynamic theories and practices in marketing in such a manner, that the book today is extensively followed by a plethora of people including students, teachers and marketing professionals. This book retains the salient aspects of the previous editions and in addition presents plenty of fresh information on marketing from the global and local perspectives.

One key feature of the updated version of Marketing Management: A South Asian Perspective is that it contains new vignettes at the beginning of each chapter that have the potential to trigger long bouts of meaningful classroom discussions on the subject. In addition, the Marketing Memo and Marketing Insight boxes have been revised in the 14th edition of the book that throws ample light on the challenges and chances marketers might face in rural South East Asia.

Marketing Management: A South Asian Perspective also contains several new subsections and in-text cases that address the drastic alterations that have occurred in the marketing world today. A portion of the subject matter has also been reorganized to put the spotlight on South Asia, which is the focal point of the book. The book emphasizes on holistic marketing and the interdependencies that exist in the global marketing scenario in the present times. The book covers topics like Competitive Dynamics, Tapping into Global Markets, Communicating Value, Setting Product Strategy, and Creating Customer Value and Customer Relationships.

Marketing Management: A South Asian Perspective discusses various marketing issues not only via prosaic information, but also in a more attention-captivating way through lecture slides and files containing test items.