Fashion Marketing

By:

Easey, Mike

Publication details: Wiley Blackwell 2009 USAEdition: 3rd edDescription: xvi, 260pISBN:

9781405139533

Subject(s):

Fashion

DDC classification:

746.92068 EAS

Summary: 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	Library, ATLAS Skill University Fashion design	ISDI	746.92068 EAS (Browse shelf(Opens below))		Available		5445

Total holds: 0

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

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