Digital luxury :transforming brands and consumer experiences

By:

Batat, Wided

Publication details: Sage Publication 2019 LondonDescription: xvi, 258p. PaperbackISBN:

9781526458940

Subject(s):

DDC classification:

746.92608 BAT

Summary: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	Library, ATLAS Skill University Fashion design	ISDI	746.92608 BAT (Browse shelf(Opens below))		Available		5466

Total holds: 0

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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